Fashion Merchandising and Marketing Professor Shares Secrets for Success

Kathleen DiIorio, Alumna and Visiting Professor, M.B.A., returned home to Mount Ida in 2012 to teach about the secrets for success in the vibrant and creative industry of fashion merchandising and marketing. As a former student in the program, she was familiar with our small, close-knit community, so she decided to rejoin the college in a professional capacity. In the classroom, her focus is on management whether she’s talking about consumer behavior or fashion marketing.

Experience immersion

DiIorio’s own education was heavily influenced by her immersion in our art and design community. Her inspiring instructors shaped the career choices that she’s made from working in retail sales and customer services, to visual merchandising and design, to buying. She has held titles, such as Merchandise Coordinator, Marketing & Merchandising Manager, Associate Advertising & Promotion Director, Visual Designer, Development Coordinator, and Associate Buyer.

“Discovering what it is about Fashion Merchandising and Marketing that each individual student is compelled by can often become a focus as I often try foster learning in that particular area,” said DiIorio. “Ultimately, I hope my students walk away inspired, genuinely wanting to create something, to add value somewhere or to something with all of the knowledge that they’ve acquired.”

Following industry trends

In order to stay on top of different styles and techniques in fashion merchandising and marketing, DiIorio follows a number of online resources for fashion inspiration. She enjoys interactive social media sites, such as Pinterest, Tumblr, and Polyvore, as well as the fashion blog scene. Some of her favorite blogs include: The Sartorialist, Refinery29, and StyleList. However, she also continues to look at key fashion publications and local fashion events, exhibits, and shows. Recently, her students attended the Mario Testino Exhibition at the Museum of Fine Arts in Boston, representing one of fashion’s most sought-after photographers.