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School of Business

Marketing
Bachelor of Science

A state-of-the-industry marketing degree that covers all marketing channels, from the traditional to the digital.

As a Mount Ida Marketing student, you’ll find that the rapidly-changing and integrated field of marketing is about creating, communicating, delivering, and exchanging products or services that provide value to customers, the organization, its stakeholders, and society at large.

Preparation for the real world.

Mount Ida’s Bachelor of Science in Marketing embraces the evolution of the marketing discipline with a flexible and comprehensive curriculum designed to keep pace with innovation. Our program incorporates the foundations of traditional marketing with the innovations of digital marketing, integrating the values-based spirit of today’s consumer to create meaningful value that aligns with the social good. This integrated approach is what makes our program unique.

Potential minors that pair well with this program include Media Communication, Professional Writing, Psychology, or Photography.

For details about the curriculum, the complete course listing, specific program requirements and expected learning outcomes please refer to the Marketing degree program in our College Catalog.

Students smiling as Professor lectures

Program Requirements - 120 credits, broken out into the following categories:

  • 33 credits- Program Requirements Courses
  • 12 credits- Program Electives
  • 33 credits- Business Core Courses
  • 36 credits- All College Curriculum and Other Required Courses
  • 6 credits- Open Electives

Here are some of the core courses you may be taking:

  • MK 201- Digital Marketing Fundamentals
  • MK 303- Marketing Channels of Distribution
  • MK 308- Search Engine Marketing
  • BA 328- Social Media and Marketing
  • BA 412- Marketing Research and Analysis

Living-Learning Communities

For first-year students in the School of Business, and the School of Social Sciences and Humanities, we offer the CONNECT program to ensure a smooth transition into college life. CONNECT students live together in a newly renovated residence hall, where they also take classes, have close access to professional advising, peer mentors, tutoring, and additional co-curricular programs.

Here to teach, guide, cultivate and inspire.

As well-respected in their industries as they are in the classroom, Mount Ida’s instructors will expand your practical knowledge, challenge your thinking, and empower you to reach your potential.

To learn more about our faculty, please visit the Business Administration faculty directory.

Photo of Phyllis Baron
Faculty Spotlight

Phyllis Baron

Adjunct Faculty

Phyllis Baron brings a wealth of experience to her classroom, sharing real-world experiences in her case studies. As Senior Vice President, Chief Strategic officer for Planning and Corporate Development at Blue Cross Blue Shield of Massachusetts she was responsible for mergers, acquisitions, new business development and leading initiatives that turned the organization around. At Brigham and Women’s hospital she built an emergency room for Harvard Community Health Plan’s partnership and won a proposal to build a lifecare community ...

Life at Mount Ida

A desire to succeed defines us. An undeniable spirit unites us. Mount Ida is a diverse yet tight-knit community where passion is the norm and determination is contagious. Discover why our students are proud to call this campus home.

Life after Graduation.

Our Bachelor of Science. in Marketing will give you the skills and knowledge necessary to be able to work in nearly any industry that exists today. The Bureau of Labor Statistics predicts steady job growth in the marketing sector. In fact, the BLS expects the marketing profession to grow at a rate of nine percent from 2016 to 2024, faster than the average for all occupations. Our Marketing graduate will have opportunities in many fields, including:

  • Advertising
  • Public Relations
  • Corporate marketing
  • Market research
  • Product management
  • Brand management
  • Search engine optimization/maximization (SEO and SEM)
  • Social media marketing
  • Web analytics
  • Mobile marketing
  • E-mail marketing
  • Content marketing

Life at Mount Ida

A desire to succeed defines us. An undeniable spirit unites us. Mount Ida is a diverse yet tight-knit community where passion is the norm and determination is contagious. Discover why our students are proud to call this campus home.

Admissions

We assign every prospective student a dedicated admissions counselor to guide them along every step of the applications process. Our no-fee applications are accepted on a rolling basis, so there’s no better time to apply. Learn more about the process in our Admissions & Aid section.

Tuition Fees and Aid

Tuition:

Resident Students, 2017-2018 tuition, fees, room & board (before aid is deducted) is $49,400.

Commuter Students, 2017-2018 tuition and fees (before aid is deducted) is $35,720.

Additional information regarding the breakdown of direct, indirect costs and program fees can be found by viewing the 2017-18 Billing Guide.

*Students enrolling in the Veterinary Technology, Design and Dental Programs (excluding Pre Dental Hygiene and Degree completion) should add $1,700 for expected program expenses.

Aid:
As part of our commitment to making college affordable, Mount Ida College has increased the aid we award from $12 million in 2012 to over $20 million in 2017. All new students entering in Fall 2018 are expected to receive some type of merit award, with most awards anticipated to be between $15,000 – $27,000 per year – and that’s before we award need-based aid. Visit here for more details about other costs and financial aid.

98%

of Mount Ida students 
receive some form of financial aid

Life at Mount Ida

A desire to succeed defines us. An undeniable spirit unites us. Mount Ida is a diverse yet tight-knit community where passion is the norm and determination is contagious. Discover why our students are proud to call this campus home.

I enjoy seeing the excitement of my students as they arrive for class and being the catalyst for change and growth.
Scott Burke

Associate Professor

Business Administration, Sport Management in the School of Business