Bachelor of Science in Business Administration: Major in Sport Management

Combine your passion for sports with your enthusiasm for becoming an effective leader and business professional

Managing sport enterprises requires skills such as teamwork, discipline, and strategic thinking—and these are the foundation of Mount Ida’s Sport Management program. Our versatile program within the School of Business integrates sports-specific, business and liberal art courses within a Business Administration degree. You will take small, interactive classes that emphasize hands-on participation, gaining first-rate preparation for a career in sport management or a related field. Additionally, you will live near sports-crazy Boston, on a campus that supports 16 Division III varsity teams with a student population of almost 1,500.

The Sport Management program brings a practical, problem-solving approach into the classroom, with assignments that present real-world challenges and case studies. Two practicums will take you out into the community, where you will receive first-hand experience in event planning, facility management, youth recreation, sales and marketing, promotions, media relations and athletic administration. In addition, customized global experiences are possible through course travel, study abroad and internships. Every Sport Management major goes through a 15-week internship. Boston and beyond offer a wide-range of opportunities based upon the students’ career interests.

Sport Management majors can contribute to the community through service learning and engagement with profit and not-for-profit enterprises reaching local and global markets.

In addition, you will build industry-specific expertise in the field as well as in courses that cover every aspect of the sport industry, including:

  • Marketing
  • Sales and promotions
  • Finance and budgeting
  • Event planning and logistics
  • Facility management
  • Personal training
  • Communications and information management

The Bachelor of Science in Business Administration: Major in Sport Management requires 120 credits, to include:

  • 45 credits in core Sport Management courses
  • 12 credits in one of three Sport Management concentrations (Athletic Administration, Media Communication and Sport Marketing)
  • 18 credits in Business Administration courses
  • 45 credits in arts, sciences, and humanities

Here are just a few of the courses you may be taking:

  • SM 305 – Leadership in Sport
  • SM 306 – Principles and Problems of Coaching
  • SM 407 – Athletic Administration

For complete course listings please refer to our catalog. To learn more about our faculty, please visit the faculty and staff directory.


Faculty & Staff Directory

A Bachelor of Science in Business Administration – Sport Management prepares you for management positions in fitness, recreation and the general sport industry. Potential employers include teams at the professional, college and amateur levels, as well as public agencies and youth organizations. Graduates of our sport management degree program also compete for jobs with sport marketing firms and consultancies.

You can use Mount Ida’s Sport Management degree as a springboard toward graduate studies in our Master of Science in Management for Leadership in Sport program, sport management, management or business administration. Mount Ida College also offers related programs in Business Administration.