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Bachelor of Arts in Media Communication:

Integrate dynamic digital media with the development of personal communication skills to meet the demands of our connected world.

Media Communication majors at Mount Ida gain a breadth of communication skills to succeed in a variety of exciting career paths. This interdisciplinary major focuses on mastering the art of communication to excel in interpersonal and professional communication skills, including: public speaking, broadcasting, podcasting, interviewing, storytelling and writing while also developing the technical skills and artistic vision to create compelling media to meet the demands of the rapidly expanding digital media platforms.

Students gain these skills in a hands-on environment using industry standard software for creative graphics and visual & audio editing; visual & audio design studios for creative web content; digital film; audio, video and lighting equipment for field production and network quality studios for broadcast. Courses are taught in small settings with an emphasis on critical and creative thinking.

Media Communication at Mount Ida empowers students with a flexible degree and competitive edge for career success in business, Internet and traditional broadcasting, social media, marketing, film, advertising and public relations, video production, and content marketing for the ever changing world of communications.

 

 

Students build their communication skills from day one. Media Communication majors are challenged in the classroom to engage in class activities: verbal, written, public speaking, and interviewing — talking and listening, applying strategies and theories to gain confidence and competencies in their personal communication skills. Students are also exposed to a variety of careers in digital and traditional media.

Production classes take place at the state-of-the-art, Emmy award-winning NewTV Studios, where students learn from industry leaders, gaining technical training in field and studio media arts. Students discover their passions and gain valuable career direction by taking part in a variety of activities: behind a microphone, in front of a camera, communicating as a director, producer, editor or writer. Students learn:

  • Broadcast Journalism
  • Digital Film and Television Production
  • Information gathering and process
  • Media content creation

The Media Communication program includes a practicum, an internship and senior transmedia research project. Students also create a portfolio and highlight “reel” to showcase their creative and academic accomplishments; including talent and skills as a communicator.

The Media Communication degree prepares students to meet the demands of our digitally connected world, not only in multimedia platforms, but also as a polished and professional communicator, a skill in high demand for all industries. Mount Ida’s close proximity to Boston, with its global economy and rich presence in media, along with the birthplace of our high tech industries, gives Media Communication graduates a competitive advantage of internship experience, opening the doors to a variety of career opportunities.

The courses in our Media Communication program are interdisciplinary, reflecting the dynamic range of skill sets needed in today’s digital communications environments. The curriculum provides a strong foundation in the arts, social sciences and humanities; in addition to forward thinking communication courses and creative technical training, students will also learn elements of:

  • Advertising
  • Audio production and performance
  • Communication research
  • Digital film production
  • Social media marketing
  • Web and graphic design

In total, the Bachelor of Arts in Media Communication requires 120-121 credits, broken down as follows:

  • 51 credits in core communication courses
  • 27 credits in arts, sciences and humanities
  • 42 credits in open electives, which may include concentration courses in Business, Marketing or other complementary programs

Here are just a few of the courses you may be taking:

  • EN 105 – Public Speaking
  • MC 110 – Television Studio Production
  • MC 230 – Survey of Media
  • GD 215 – Introduction to Web Design

With a strong foundation in a liberal arts curriculum — fostering critical thinking, problem solving, and writing — Media Communication majors excel in their oral and powerful messaging skills along with their creative vision and technical application to produce creative media meeting the demands of today’s world. Graduates are prepared for traditional careers such as: radio/TV/sports announcer; news/speech/script writer; documentary producer; photojournalist; and advertising copywriter, and well-prepared for emerging careers such as: digital content producer, online video content creation; multimedia designer/producer; multimedia journalist/writer and additional transmedia options. Graduates of our program can build on their Media Communication degree by pursuing a graduate degree, such as a master’s in communication, business or design.