Bachelor of Science in Marketing
The Mount Ida College Bachelor of Science in Marketing embraces the evolution of the marketing discipline with a flexible and comprehensive curriculum designed to keep pace with innovation. We achieve this by incorporating the foundations of traditional marketing with the innovations of digital marketing and by integrating the values-based spirit of today’s consumer to create real meaningful value that aligns with the social good. A forward-looking marketing major must integrate traditional marketing with digital marketing. This integrated approach is what makes our program unique.
A major in marketing begins at the end — with consumers. However, marketing is more than launching an ad campaign that influences customers to purchase a product. Our students discover quickly that the rapidly-changing and integrated field of Marketing is about creating, communicating, delivering, and exchanging products or services that provide value to customers, the organization, its stakeholders and society at large.