Our Fashion Merchandising and Marketing Program pairs fashion with business.

Fashion marketing is all about making personal connections. In our Fashion Merchandising and Marketing Degree Program, you’ll develop great communication and people skills along with up-to-the-moment knowledge about fashion marketing dynamics, trends and technologies. Working in small classes on a traditional New England college campus, you’ll interact closely with faculty and classmates, while getting a hands-on education in fashion merchandising, marketing strategies and buying and retail management. You’ll also build relationships on a friendly, diverse college campus—and start your professional network in fashion marketing via internships and study-abroad opportunities.

In Mount Ida’s Fashion Merchandising and Marketing Program, get hands-on instruction in fashion design and manufacturing, with many outlets to demonstrate your talent and creativity. You’ll also find numerous ways to get real-world experience in fashion marketing—and gain an edge in a competitive job market. Opportunities include:

  • Marketing, promotion and public relations for the College’s annual fashion show
  • Study-abroad opportunities in fashion capitals such as Paris, London, Barcelona and Milan
  • Professional internships that let you gain workplace experience
  • Proximity to the Boston fashion scene, one of the industry’s most dynamic hubs
  • A senior-year capstone project in fashion marketing and merchandising

Our Fashion Merchandising and Marketing degree includes courses on the historical and cultural roots of fashion, as well as the modern trends that drive today’s fast-paced fashion industry.

In addition, you’ll take business-oriented courses that focus on specific aspects of the fashion marketing industry, including:

  • Promotions
  • Retail management
  • Trend forecasting
  • Imports and exports

The Fashion Marketing and Merchandising degree requires 120 credits, broken down as follows:

  • 48 credits in fashion merchandising and marketing
  • 30-33 credits in business and entrepreneurship
  • 39 credits in arts, sciences and humanities

With a bachelor’s degree in fashion marketing and merchandising, you’ll be able to compete for good jobs in many aspects of the industry. Graduates of our Fashion Merchandising and Marketing Program have gone to work in fields such as:

  • Retail buying, allocation and distribution
  • Store management and operations
  • Fashion product development
  • Promotion and public relations
  • Visual merchandising
  • Fashion forecasting

You can also build on your fashion marketing degree by pursuing a graduate degree, such as a Master of Science in Management or master’s in fashion studies.

kathleen1

Fashion Merchandising and Marketing Professor Shares Secrets for Success

Kathleen DiIorio, Alumna and Visiting Professor, M.B.A., returned home to Mount Ida in 2012 to teach about the secrets for success in the vibrant and creative industry of fashion merchandising and marketing. As a former …

Read More