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MSM Core Courses

Graduate Program

The Mount Ida MSM core curriculum provides students with a solid foundation in key business disciplines and managerial skills, blending disciplinary knowledge of finance, human resources, and marketing, with leadership skills, research expertise and strategic decision making. The core courses support the in-depth focus of your chosen concentration, with the result that our graduate students are prepared to take advantage of business opportunities and deal with managerial challenges in any field.

BA 501 – Management Theory and Organizations

Provides students with a comprehensive understanding of applying current management theory to address the complexity of today’s organizations. Students will examine how organizations, including corporations, are created, structured, developed and managed. They will explore the impact of human behavior on management strategy and culture within an organization and will examine organizational models as they relate to organizational culture and structure in an increasingly global society. Additional topics will include ethics, managing change, authority and control, culture, globalization, and managing and encouraging diversity, including age, race, ethnicity, ability, inter-generational and globally distributed workforces.

BA 506 – Marketing Strategy and Management

Examines the role of marketing in market-driven organizations and will provide a foundation of knowledge of the key concepts of marketing, including market segmentation, target marketing, brand management, marketing communication, channel strategy and pricing. It will also explore how the Internet and related technologies are changing traditional marketing approaches. Through the use of case studies, students will learn the importance of matching organizational strengths with market, industry, and competitive opportunities to create and sustain profits. Students will see how target marketing techniques and positioning strategies create business opportunities. They will learn how to anticipate and exploit changes in the business, consumer and economic environments.

BA 526 – Research Methods

The first segment of this course provides a comprehensive understanding of research methodology. Topics include design and research methods, research problem assessment and definition, hypothesis formulation, data collection and analysis, as well as program preparation and research writing. In the second half of the course, students will break into cohort groups based on their concentrations. Application of research methods will be directly related to learner’s interest enabling them to develop and submit a research proposal and identify a graduate thesis committee by the end of this course.

BA 530 – Human Resource Management

Explores the changing role of Human Resources in modern organizations and small businesses. Through case study analysis and article reviews, students will examine current issues in diversity recruiting and retention, legal issues, globalization and corporate cultures.

BA 606 – Financial Management for Decision Analysis

Examines the theory, application and practice of the management of finance within the context of the private firm with particular emphasis upon the application to small business. The course will provide a strong basis of understanding and applying best decision making practices in finance and financial management both in general terms and within the industry. It is designed to provide the professional with a strong knowledge and developed understanding of the best practices, complexities, risks and returns in finance and in the financial management of a firm within the particular complexities of its industry.

BA 650 – Strategic Planning, Policy Development and Management

Provides a comprehensive framework used to develop, implement and maintain organizational strategy and policy in today’s competitive global market place. It will examine the techniques and tools used to evaluate external trends and issues, and to identify business strengths and weaknesses, financial conditions, and strategic decision framework. Students will learn how to determine market and industry potential and develop an appropriate strategy and tactics. The course will demonstrate how to successfully formulate a business strategy that meets objectives and how to establish corporate policies, governances, and controls that sustain organizational success and leadership position, appropriate to both for-profit and not-for-profit organizations.