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Mount Ida in the News, Student life

Mount Ida Sport Management Team Wins eBusiness Case Study Competition

When Mount Ida academics, athletics, and gamers work together, they can accomplish great things.

On November 10, five Sport Management majors from Dr. Jacqueline Palmer’s Sports Ethics class teamed up to win the New England eBusiness Case Study Competition held at Nichols College in Dudley, MA.

Students Julio Barroso, Nathan Sengsavang, Tyler Shinkle, and Charles “Buddy” Wade, with research support from Alexi Flores, were tasked with addressing the issues involved with managing players in the fast-growing world of eSports. Esports are video game competitions played, in general, by professional gamers. The students were given a month to prepare for the tournament, with the description of the exact deliverables for their case study provided two weeks before the actual event.

The five students – all varsity athletes representing the soccer, volleyball, and football teams at Mount Ida – have solid backgrounds in sport business and management, but found themselves lacking insights into the world of high-stakes video game competitions. So they collaborated with student leaders of the Mount Ida Gaming Organization, Devin Morgan, Jake Aronstam, and Will Ballou, who met with the case study team to answer a long list of questions about the gaming industry and the management of professional gaming teams.

Coached by Mount Ida Sport Management professor Dr. Robert S. Brown, the team created a 10-minute long presentation analyzing the strengths and weaknesses of the professional gaming organization known as Team Liquid, provided suggestions for better managing its stable of young gamers, and suggested how those solutions could be applied to other industries.

This is the second time since the annual tournament began four years ago that Mount Ida’s student team has taken first place. Mount Ida’s students each received $100 for taking first place in the competition this year.